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As if you weren’t starting to hate selfies enough, that spontaneous one between President Barack Obama and Boston Red Sox slugger David Ortiz is a fake.

Phone maker Samsung confirms that it signed a promotional deal with the World Series MVP just in time for the Red Sox team visit to the White House.

The Korean company’s Twitter account posted Ortiz’s photo Tuesday:

Barack Obama on January 20
(Biden Inaugural Committee via Getty Images)

The company famously pulled a similar stunt in March with Ellen DeGeneres’ Oscar selfie, which went viral and featured a collection of Hollywood stars.

Before anyone learned that Ellen’s impromptu-looking A-list picture was a sly Samsung promotional idea, it became the most re-tweeted image EVER.

Samsung said in a statement to the Boston Globe: “It was an honor to help him capture such an incredible and genuine moment of joy and excitement.

So genuine.

 

“We were thrilled to see the special, historic moment David Ortiz captured with his Galaxy Note 3 during his White House visit,” the company added.

“Similar to the selfie Ellen was able to capture during the Oscars, this was an opportunity for David to share the incredible moment with his fans.”

You may sigh on cue.