Earlier this week, Ireland Baldwin went purple.
Now, Holly Madison has gone red.
In an exclusive Us Weekly photo, the former centerfold shows off a rather drastic 'do change, telling the magazine she was "tired of looking the same" and adding:
"People judge you on your appearance. It's frustrating when you go about your daily life and people assume that just because you look the same way you did 10 years ago, you're the same."
Madison says she wants "people to judge me for what I'm like now," so go right ahead, readers: Compare, contrast and judge away!
Holly Madison has gone red, folks. She's gone red! Vote on your favorite hair color for the model now. View Poll »
Holly also says husband Pasquale Rotella is a fan of the darker locks.
But are you?
It's a different look, that's for sure. Sound off now and then compare Holly Madison's fresh, fiery color to a bunch of real celebrity redheads: