Kendall Jenner Underwear Photo Plugs Calvin Klein, Shuts Down Instagram

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Not one to be upstaged by Kim Kardashian and Kylie Jenner's battle of revealing photos, Kendall Jenner has taken Instagram by storm with a new one of her own.

This shot of her lounging in a bra and underwear from Calvin Klein had tongues wagging - and eyebrows raising - across the Internet Friday afternoon ...

Kendall Jenner Underwear Photo

"morning! just going to hang out in #MyCalvins alllll day! ... thank you @calvinklein for my little gifts," Kendall Jenner commented regarding the picture.

Thank you, Calvin Klein, indeed, for this latest guerilla marketing effort.

The clothing brand recently launched a social media movement that encourages peeps to post semi-nude selfies like this one in CK underwear.

Fan-submitted selfies are then added to the official #mycalvins online gallery; it appears CK sent Kendall some free gear so she would participate.

Well played, as it gave the 18-year-old a chance to upstage her youngster sister - and older half-sisters - while single-handedly keeping Instagram in business.

Check out more racy Kendall and Kylie Jenner pics below:

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Kendall Jenner Biography

Kendall Jenner Picture
Kendall Jenner is a sibling in the giant Kardashian family. At the age of 13, she signed a modeling contract with a top, worldwide... More »
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Kendall Jenner