Honey Maid Commercial Features Gay Couple, Single Father, Spurs Backlash

by at .  Updated at . Comments

Here we go again.

Following the Coke Super Bowl commercial that was slammed as unpatriotic because it featured various ethnicities singing "America the Beautiful," along with the Cheerios commercial that received flak for starring an interracial family, Honey Maid has come out with a new "Wholesome" campaign ad.

It is comprised of a gay couple, a single father, a guy with tattoos and, naturally, many graham crackers.

The tagline? "Honey Maid, everyday wholesome snacks for every wholesome family."

Said the senior marketing director for Mondelez (which owns Honey Maid):

"We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media.

"We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics."

Sadly, the backlash against this ad has already begun.

"Saw graham cracker commercial where kids had 2 daddies. I'm shocked -- but also angry -- at how the homosexual spirit has gone mainstream," wrote one Twitter user, while two Facebook followers added:

fb idiots

Where do YOU stand on the ad?

Sound off now and click through some other memorable spots:

Kate Upton Hot Pockets Commercial
Hot Pockets are the perfect snack. Even Kate Upton knows that! Check out this awesome commercial starring her, Snoop Dogg, Larry King, and Bow Wow.

Tags:
Avatar

NEVER buying a Nabisco product ever. i'm too busy puking after seeing their pathetic, repulsive commercial...

Avatar

I have an idea. All these so called Christians should take all that energy they have for spreading hate towards the gay community and instead refocus it to something actually useful like Idk world hunger. Im pretty sure Jesus was agree starving children is more important than two dads loving and raising their children.

Avatar

Religion has no place in a commercial for Graham crackers. Stop shoving your religion down people's throat and face the reality that gay couples exist and they aren't hurting anyone and they aren't going anywhere just because your bible said they are an abomination. Who the hell cares.

Avatar

Hats off to Nabisco. It's about time someone did commercials that show real life. Whether "some" consumers like it or not, this is the way our country is. Multi racial and same sex families. Get over it. Love Nabisco for following "Cheerios" lead.
GOD BLESS AMERICA

Avatar
@ Dineen

Really. Let's butcher people to Islams love to do that. Isn't that part of the real world to. Your sick to think it's ok to screw the same gender. Sick person. Sick people. Child rapist. Hey Muslims have child brides that's ok to. According to you that how the world is. This is the sick world your giving your future. How sad is that. No morals. Yeah. The devil won.

Avatar

Hats off to Nabisco. It's about time someone did commercials that show real life. Whether "some" consumers like it or not, this is the way our country is. Multi racial and same sex families. Get over it. Love Nabisco for following "Cheerios" lead.
GOD BLESS AMERICA

Avatar

Why is the media catering to the gay community? No more nabicos products in my home.

Avatar

Lev: 22-13-You shall not lie with a male as one lies with a female; it is an ABOMINATION. Also you shall not have intercourse with any animal to be defiled with it, nor shall any woman stand before an animal to mate iwth it; it is a PERVERSION. NO MORE NABISCO FOR THIS HOUSEHOLD...As for my and my house, we shall serve the Lord.

Avatar

I LOVE this!! Good for Honey Maid for having the guts to understand the American family is changing and love comes in all colors and genders!! Good Job!! You will have a customer for life, and just like I explain why not to buy things for moral reasons with my children, I will now instruct the 5 of them, why they should feel proud to support these gram crackers :)

Avatar
@ Melissa

Your nasty!

Avatar

I am ashamed of product labels who support such sinful behavior. I've seen every kind of comment from the most liberal to the most conservative--sometimes referred to as the most judgemental. I'm saddened for all the Christian families that have to shield their children from this filth that pops up everywhere now. Our culture is becoming more sinful every day. One day soon, when Jesus comes back to this earth to claim His own, those who don't believe in Him or think He is a fable, WILL fall on their knees and acknowledge Him as Lord. Sorrowfully, it will be too late for them. Believe it or not, it is YOUR choice to make. God did give all of us free will to make the choices we want. Just be prepared that sinful choices will result in the loss of the soul and a reward will be given-just not a positive one.

Avatar
@ Pam

Totally agree Pam. Ignore the people who left some very ugly comments here. It's so ironic to me that the very thing they claim conservative Christians to be they are being themselves- bigoted, narrow minded, and intolerant. People only "tolerate" what they agree with and that isn't tolerance. At all.

Avatar
@ Pam

Oh Pam, shut the *bleep* up. Ugh; it's people like you that will fall to your knees and beg for forgiveness for your hatred! and you Pam are the filth we should shield from our children!

Avatar
@ Pam

I'm done with this BS!

Avatar

This is neither wholesome or moral. No more honey maid for my family.

Avatar
@ Inda

Our family too, Inda.

Avatar
@ Inda

Nabisco will surely miss you...not.