Flappy Bird, the addictive mobile game that flew to the top of the iPhone and Android app downloads charts in recent months, has now flown the coop.
A tweet from the creator suggested that its huge success had become a burden for him personally, despite the insane sums of money he banked.
"I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down," developer Dong Nguyen wrote Saturday. "I cannot take this anymore."
What is the "this" he's referring to?
Nguyen, a Vietnamese developer with a studio called DotGears, did not reply to interviews request, but has previously said that the game "ruined" his "simple life."
"It is not anything related to legal issues," he said.
"I just cannot keep it anymore."
The notoriety for creating the no-frills game, in which players steer a tiny bird through an obstacle course of metal pipes, is not something he ever sought.
Although new players can no longer download "Flappy Bird," the popular game remains playable for those who had already added it to their devices.
As of last week, "Flappy Bird" had an average four-star rating from more than 543,000 reviews in the Apple App Store and 228,000 on Android.
It reportedly earns $50,000 a DAY in mobile ad sales alone.
As the flap over the game being taken down continues, hundreds of phones with "Flappy Bird" installed have appeared on eBay at prices up to $15,000.