Is Bruce Jenner suffering from the same dangerous addiction to plastic surgery that Michael Jackson infamously fell victim to over his troubled existence?
According to family sources cited by TMZ today, you bet.
He's not changing his identity, just in the midst of a severe mid-life crisis and is becoming addicted to plastic surgery, to the chagrin of the Jenner and Kardashian families.
There are rumors that Bruce's escalating interest in surgery - most recently getting his Adam's Apple removed - is part of a plan for gender reassignment.
The family isn't buying the Bruce Jenner sex change rumor, but fears his new look is part of an ongoing, "Michael Jackson-like obsession with plastic surgery."
They say Bruce, 64, is struggling to regain his youth.
After being married to Kris Jenner and having the life sucked out of you for over two decades, you can understand that to a point ... but is he going too far?
People point to the fact that he's moved to Malibu, grown his hair long and into a ponytail, drives a Harley, and has surgically changed his nose and neck.
Moreover, the family has actually counseled Bruce Jenner against all the surgery, saying he was a very good looking man to begin with, but he wouldn't listen.
"He loves sports, helicopters and cars," says a family insider, calling Bruce "super manly" at heart ... even if you wouldn't know it from recent pictures.
Bruce's sons Brody and Brandon Jenner, daughters Kylie and Kendall Jenner, and stepkids Kim, Khloe, Kourtney and Rob Kardashian are all concerned.
At the Sherwood Country Club, he apparently talks often about the '76 Olympics where he won gold in the decathlon. He was certainly young then.
What do you think? Is Bruce a plastic surgery addict? Where does he rank among other celebs who have going under the knife to a dangerous degree?
Scroll through our gallery and share your comments ...
1. Heidi Montag Boob Job!
The queen of plastic surgery. It's shocking how different Heidi Montag used to look and how badly this obsession turned out for her.
5. Bristol Palin Before Plastic Surgery
Well, before she reportedly had plastic surgery, anyway. You have to admit, she looks different than this now. Very different.
6. Bristol Palin After Plastic Surgery
We don't know for a fact that Bristol Palin had plastic surgery. But she looks a lot different in the face nowadays. Just saying.
7. Michael Jackson Plastic Surgery
Not a lot needs to be said about this freak of nature. But come on, what a crazy dude!
8. Lindsay Lohan Plastic Surgery?
Did Lindsay Lohan get plastic surgery? Look at these then-and-now pics and decide.
9. Ashley Horn Plastic Surgery Pics
Ashley Horn shows off her plastic surgery to look like half-sister Lindsay Lohan. That is wrong. Just wrong.
11. Plastic Surgery Cover
Did Kim Kardashian get plastic surgery? The answer to that question is obvious, according to this tabloid cover story.
12. Plastic Surgery Addicts
Teen Mom stars Amber Portwood, Jenelle Evans and Maci Bookout are a bunch of plastic surgery addicts. At least according to this tabloid.
13. Jenelle Evans Before Boob Job
Jenelle Evans poses in a bikini before getting a boob job. What a cute girl ... is something you might think if you didn't know her.
14. Jenelle Evans' Boob Job
Check out the results of Jenelle Evans' boob job ... according to some talented photoshop artists at least. We're not sure if this pic is authentic ... but then again neither is that rack.
15. Anna Faris Plastic Surgery
Anna Faris' lips got a little bigger between 2002 and 2008, don't you think? Is that the only plastic surgery this actress got?
16. Justin Bieber Fan Plastic Surgery
This Justin Bieber fan got plastic surgery to look like his idol. That is scary, scary stuff.
18. Tara Reid: The Plastic Surgery Debacle
Yes, she's pretty up front about it. Her chest is pretty up front most of the time, too.
19. Jessica Simpson Lip Injections
Holy crap. Jessica Simpson has looked better. That's as nicely as we can put it.
22. Lara Flynn Boyle Photo
Lara Flynn Boyle has had some plastic surgery it would appear. That face? Not looking so natural.
23. Vienna Girardi Nose Job Pic
Yes, Vienna Girardi got a nose job. Check out the before-and-after shots of the reality star now.
24. Ashley Tisdale Nose Job Pics
Ashley Tisdale has a new nose. Job well done, surgeons. Look at the High School Musical star before and after she got all hacked up. The difference is like so obvious.