Amy Adams attended Philip Seymour Hoffman's funeral last week and Valentino made the mistake of using the event as a way to promote of one of their luxury handbags.
The fashion house sent an email announcing their new Garavani Rockstud Duble bag after Adams toted it to the late actor's wake.
Now Adams' rep is speaking out against the tasteless stunt, saying:
"Amy Adams is not a paid spokesperson for Valentino, and the suggestion she would use this moment to participate in a promotion is truly appalling."
A rep for Valentino expressed regret for the gaffe in a statement that read:
"We sincerely regret releasing a photo to the media this morning of Amy Adams with a Valentino bag."
"We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman."
"It was an innocent mistake, and we apologize to Ms. Adams, who was not aware, or a part of, our P.R. efforts," spokesperson Mona Swanson went on.
Let this tacky fashion faux pas now known as "bag-gate" be a lesson to PR companies out there.