It's not everyday that someone crashes through the ceiling of a golf shop.
At least we didn't think this was something that took place on a frequent basis, but - based on the following footage - perhaps we made a false assumption.
In the video, a man falls to the floor of a shop... and then just lies there casually. Hey Ron, says a store employee. Hey Billy, responds the prone gentleman. That hurt.
We'd imagine so. Watch the accident and the relaxed response to it now: