Macklemore & Ryan Lewis will be joined by Madonna at tonight's Grammy Awards for a rendition of their hit song "Same Love," and that's not nearly all:
While the hip hop duo performs their gay marriage anthem, 33 couples, many of them same-sex will marry in a collective, on-air wedding officiated by Queen Latifah.
Nominated for Song of the Year, and with marriage equality sparking intense national debate, "Same Love" was one of 2013's most talked-about records.
Lewis, the producer for Macklemore and the director of the music video (above), said the weddings “will be in our minds the ultimate statement of equality."
That, he says, is that "all the couples are entitled to the same exact thing.”
The segment follows what Grammy Awards organizers say is the ceremony's long, often profound history of addressing timely social issues through music.
The song’s featured vocalist, Mary Lambert, will also join Her Madgesty, Ryan Lewis and Macklemore, who are nominated for seven awards tonight.
Macklemore & Ryan Lewis are nominated for seven trophies Sunday, including Best New Artist and Album of the Year.
The 56th annual Grammy Awards air live at 8 p.m. EST.
UPDATE: Here's the emotional performance by Macklemore, Ryan Lewis, Mary Lambert, Madonna and Queen Latifah, which brought the house down ...