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This ad from LG, released earlier this fall, takes the idea of going viral by pranking people to sell products to a new level. Jimmy Kimmel would approve.

The brand’s new 84-inch ultra-realistic HD TV is so realistic that it could pass for a window in a manager’s office as he’s interviewing job applicants.

Following a series of shots showing workers tucking tiny cameras in spots around the office and installing the big-screen unit, the show is ready to begin.

As the applicants filter into the office and the interviews get underway, the room begins to shake as a giant fireball appears on the window / TV screen.

The video then cuts to people freaking out. Staged or not, the ad went viral for a reason. It’s awesome. Watch the full clip below if you haven’t seen it …

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