Ready for another shocking story out of China?
Instead, it centers on a very extreme reaction to a very common situation.
According to Chinese television station CCTV, a 38-year old named Tao Hsiao was arguing with his girlfriend over the weekend inside a mall in Jiangsu province.
Onlookers overheard him telling the unnamed companion that she had already bought enough, with one witness saying:
"He told her she already had enough shoes, more shoes that she could wear in a lifetime and it was pointless buying any more."
But the girlfriend simply shouted back, accusing her man of "spoiling Christmas" and a "heated argument" ensued.
The man then proceeded to have the final (ever) say by throwing his shopping bags on the floor and jumping over a balcony, plummeting seven stories to his death.
"His body was removed fairly quickly," said a mall spokesman. "This is a tragic incident, but this time of year can be very stressful for many people."