An Australian personal trainer was fed up with misleading "Before and After" pictures used to sell programs and pills, so she set out to prove a point.
And prove it she did. Inspired by a similar project by personal trainer Andrew Dixon, Mel V. decided to make her own transformation in under 15 minutes.
Yes, minutes. Because with improved posture, tanning lotion, black bathing suit bottoms and a few clever photo tricks, that's all it took to look like this:
"Check out my transformation! It took me 15 minutes," Mel wrote on Instagram.
"Wanna know my secret?" She added, and went on to explain them in detail.
"Well firstly I ditched the phonewallet (fwallet) cause that *** is lame, swapped my bather bottoms to black (cause they're a size bigger and black is slimming)."
Next, she "smothered on some fake tan, clipped in my hair extensions, stood up a bit taller, sucked in my guts, popped my hip, threw in a skinny arm."
Then, to add a little flair, she "stood a bit wider #boxgap, pulled my shoulders back and added a bit of a cheeky / I'm so proud of my results smile."
Finally, for the coup de grace, she "zoomed in on the before pic, zoomed out on the after and added a filter. Cause filters make everything awesome."
She followed up with a blog post on how misleading transformation pics can be, and the dangers of having unrealistic expectations for quick results.
"What a before and after shot doesn’t tell you how the person achieved it. It doesn’t tell you if they did it a healthy way or if they starved themselves for weeks on end to get there."
"It also doesn’t show you the persons mental state," she adds, or "their self worth."
Photos won't show you "the hours of exercise, the lifestyle change, the early mornings, the skipped lunches, how they handled social situations or how many skinny mini teas they chugged."
Makes you think.