Well played, Zappos.
In one of the more unexpected feuds of 2013, the company has one-upped Kanye West after the rapper appeared on a podcast with Bret Easton Ellis this week and slammed the Zappos business model.
"I got into this giant argument with the head of Zappos that he's trying to tell me what I need to focus on," West said. "Meanwhile, he sells all this sh-t product to everybody.
"His whole thing is based off of selling sh-t product."
Zappos, of course, is merely an outlet that sells other people's items, but it has come out with its very own product in response to Kanye's slam.
It's called, appropriately enough, the "Gear Sh-t Product" and it's advertised online as "the throne everyone has been watching."
That's pretty good, even Kanye has to admit.
For a cool $100,000 (including free shipping!) anyone can can get his or her own genuine sh-t product because, according to the e-commerce site, Zappos "happily sell[s] sh*t products to everybody!"
Your move, Ye. Stop humping a topless Kim Kardashian on a motorcycle and come up with a witty retort.