The "Bound 2" music video was a wild success because it featured Kim Kardashian topless, on a motorcycle, straddling Kanye West.
The "Bound 3" music video was equally awesome because it featured Seth Rogen and James Franco recreating the original shot for shot, including one serious makeout session between the actors.
So it only makes sense that Zac Efron would look to capitalize on this trend, as the actor posted the following photo to Instagram yesterday.
It features him and Rogen shirtless and teases an upcoming performance titled "Bound 4."
No such video is actually on the way, it should be noted.
This photo is simply being used as promotional material for the movie Neighbors.
But it did come with the following pun-laden caption:
“Whether you’re a #KanyeWest fan or not, fans are #Bound2 get a kick out of this new still from #ZacEfron and #SethRogen’s film #NeighborsMovie Check out all the neighborly shenanigans when the comedy hits theaters next May! #uhhuhhoney."
As far as PR goes, we've seen lamer efforts, that's for sure.
Relive the two videos this poster mocks now: