Matt Lauer and Al Roker Undergo Prostate Exams on The Today Show

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For Halloween, Matt Lauer dressed as Pamela Anderson.

This morning, conversely, The Today Show host went from pretending to be a woman to extolling the virtues of something very important for men: Regular prostate exams.

In order to raise awareness of prostate cancer and how simple it can be to check for, Lauer and Al Roker actually underwent a digital test on air.

No, the very personal aspects of this examination were not filmed. But a physician was featured speaking to the reporters after each went behind a closed door for his quick test and important information was passed along. Watch now:

As entertaining as it is when Roker films a selfie at a Drake concert, this segment was especially helpful and, hopefully, educational to many.

Well done, Today.

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damn, this can be seious, folks!!