Jose Antonio Baston is the mystery man dating Eva Longoria. The star stepped out with her new man over the weekend, going public with the romance.
"He's been sweeping her off her feet, a source says of Baston, 45 years old and the president of Televisa, the largest media company in Latin America.
"He's been courting her like a proper gentleman."
Friday, celebrity gossip sites were abuzz as he escorted the actress/producer, 38, to the Museo Jumex Opening dinner at Case De La Bola in Mexico City.
Cameras flashed crazily as the wealthy businessman and the former Desperate Housewives star made their way down their first red carpet together.
Last month, Longoria and Baston dined at New York's Serafina restaurant. A source said she was "very happy" and that Baston was "crazy about her."