Home Depot Tweets Racist College GameDay Photo, Apologizes

by at . Comments

Home Depot is on the defensive after Tweeting a bizarrely racist photo to accompany a promo for College GameDay, which the corporate giant sponsors.

The home improvement retailer tweeted this image from its its official @HomeDepot account on Thursday, immediately raising eyebrows and backlash:

Home Depot Racist Photo

The caption: "Which drummer is not like the others?"

The company raced to delete the tweet, which it called "dumb," and subsequently apologized. Home Depot spokesman Stephen Holmes said:

"We’re also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again."

"We have zero tolerance for anything so stupid and offensive," Home Depot tweeted in response to the controversy, and insists those aren't empty words.

The company assured customers that both the marketing agency and the individual who Tweeted this were terminated, though it didn't name names.

As the outrage has ramped up, Home Depot has been on damage control, copy/pasting the same apology to everyone who's talking about the racist tweet:

Home Depot Tweetz
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I LOVE HOME DEPOT !!!!! WHY DO U REFUSE TO ACCEPT THAT NEGROS ARE MONKIES ???? DUHHHH !!!

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@ (((@))) \ JOY

you're disgusting. I'm white and I find what you say to be completely uneducated and dumb. Negros aka people of whose skin color is black, are not monkey's in anyway, they are people, just like you and I, except their skin color is darker because it has more Melanin. DUMB IDIOT.

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Here we go! Let's just tip toe around them all week!!!!!!!!