Celebutard: Kat Von D Lipstick Pulled By Sephora Amid Complaints Over Name

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Kat Von D's signature lipstick line, Celebutard, has been yanked by Sephora after sparking major controversy with its name. Yes, it's really called that.

  • Celebutard
  • Von D in the Hee Zee

The mega-makeup retailer has pulled her lipstick shade after backlash from customers, particularly mothers of children with developmental issues.

The Celebutard lipstick, a creamy beige shade of Painted Love Lipstick by Kat Von D, started gaining buzz (not in a good way) on social media last week.

Groups such as Down Syndrome Uprising, Family Member, Inclusion BC and All About Developmental Disabilities voiced their dismay over the name.

The managing editor of Age of Autism lamented the fact that "'Retard' is still bandied about" and that such a name was even given the green light.

"People with disabilities are the last to benefit from what some might call 'political correctness,' and what I would call human decency," said Kim Stagliano.

Sephora did not respond to the outcry for days, but Kat Von D, the outspoken tattoo artist behind the makeup line that makes it, reportedly tweeted:

"At the end of the day, it's just a f--king lipstick."

Jesse James' ex-fiancee later deleted that.

On Wednesday, though, Sephora announced they were pulling Celebutard from stores and online, providing media outlets with the following statement:

"It has come to our attention that the name of one shade of a lipstick we carry has caused offense to some of our clients and others. We are deeply sorry."

"We have ceased sale of that shade both in our stores and online."

VOTE: Naming the product "Celebutard" is ...

 

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Honetly people took it wayyy too far, I could see if the lipstick just said retard, and for the public I would like you to know that in the event that offence was taken... it shouldn't have been because of the fact that Mentally ill patients have never like being referred to as retards and nor are they referred to as retards in medical terms either!! I do not see what the problem is... in my opinion the media and individuals will always find a way to pick apart anything that is created by someone less liked in the industry !!!

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I see where people would get upset. But I don't see why they didn't just change the name

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PEOPLE ??? ARE U HIGH !!!! SEPHOR is an indian CRAP PRODUCT AND HAS DISEASE IN IT !!! DUHH NO LEGITIMATE COSMETICS FIRM WOULD GET INOLVED WITH THE LIKES OF RAT VON DOG !!!! IT'S A FREAK ... CAN'T USEE TTHAT ???

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Seriously. That is the stupidest think I ever heard. It's like she flat out called the lipstick 'Retard"

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two for the prize of one?