An awesome photo of Little Jesse and Baby Walt - two kids dressed up as the characters from Breaking Bad - spread rapidly across the web this Halloween week.
It even ended up on the Instagram page of Aaron Paul, who plays Jesse, drawing over 100,000 likes. The kids' mother was not one of those approving.
In fact, despite being a Breaking Bad fan, the mom of the two boys, ages four months and three years, was shocked and confused as to how the photo got there.
What started out as private family fun shared on Facebook quickly took a turn for the worse, and devolved into attacks on her taste and skills as a parent.
"Come on, what's the kid telling his friends? Hey, I'm a meth dealer for Halloween! Not cool, parents," one blogger wrote, criticizing the (hilarious) image above.
The frustrated mother, Meredith, reached out to The Huffington Post to set the record straight, as she wants the world to know she's not a bad mother.
"I'm a stay-at-home mom, and a huge source of joy for me is taking pictures of my kids," she said. "The boys have never been exposed to Breaking Bad."
For the record, her older son did not actually go out dressed as a hoodie-wearing Jesse Pinkman for Halloween; he went trick-or-treating as a giraffe.
Nor did the infant join him as Heisenberg ... which is kind of too bad.
This was all something she staged just for a minute and just for fun, to share with family and friends ... who clearly loved it, shared it and shared it some more.
Soon enough, it caught the eye of the Emmy-winning Paul, whose active presence on Instagram has made him even more beloved among Bad Nation.
The star shared it with his 651,647 Instagram followers, with the caption, "I love these kids' parents so much." Reactions ranged from elated to enraged.
Meredith soon contacted Paul's publicist to ask him to remove the negative comments, while Paul called her personally on Thursday afternoon to apologize.
The 34-year-old reaffirmed, however, that he really enjoyed the photo, even though it was removed from his Instagram account around the same time.
Another cautionary tale regarding the power (and dangers) of social media, where regardless of the intent, few things are truly "private" if posted at all.
Mom should probably keep this in mind if she plans on dressing them up like Saul Goodman and Gus Fring next year ... which we're really hoping for.