Miss Universe Olivia Culpo is named in a complaint potentially being filed by the Archeological Survey of India after allegedly shilling for shoes at the Taj Mahal.
On Sunday, the 2012 Miss Universe winner and her team headed to the Taj as part of a 10-day tour of the nation to spread awareness about women's issues.
There, Culpo took part in a footwear photo shoot on the marble ledge known as the Diana Seat, modeling multiple pairs of shoes taken from a large bag.
She used the Taj Mahal as the backdrop. According to the Hindustan Times, which described the shoot as "covert 'promotion,'" this is a huge no-no.
As such, the Archeological Survey of India (ASI) is threatening action against Olivia Culpo, as "any branding or publicity on the Taj premises is prohibited."
“We are gathering information from the tourism police about those who were managing the visit," an official with ASI said Monday, per the Hindustan Times.
"After we get the names, [a report] would be lodged."
Other sources put the blame on the Central Industrial Security Force and tourism police, whose officials allegedly saw the Miss Universe photo shoot going on.
It is unclear what brand of shoes was being photographed, but the beauty queen and Nick Jonas girlfriend met at the monument with fashion designer Sanjana Jon.
As for Culpo, she seemed unaware of any controversy.
She posted from the Miss Universe Instagram account: "We made it to the Taj Mahal. One of the most beautiful places I've ever seen!!!! So amazing."
The Miss Universe Organization later released a statement to The Huffington Post, apologizing for "any unintentional harm" caused by the incident:
"Throughout her reign, the Miss Universe Organization continually creates video diaries of our titleholder to keep fans and sponsors up to date on her travels and to share in the experience."
"As part of these videos, we sometimes incorporate sponsors."
"The filming that took place outside the Taj Mahal was never intended to be used as a commercial nor was it meant in any way to be disrespectful."