Proving that she's a marketing genius as well as a pop superstar (although the two are intertwined these days), Katy Perry has started a cool contest:
She's asking for fan submissions of school spirit videos lip-dubbing her hit single "Roar" and will visit the winning high school campus to perform live.
The girl power anthem has become a smash hit since its release this summer, and should have no problem sustaining with the advent of this contest.
Katy Perry will visit the school and perform live on her 29th birthday, October 25, after the winner is chosen from the hundreds of submissions she's received.
Check out just one of many "Roar" lip-dub parodies after the jump: