Curvy Girl Lingerie Ad: Super Bowl Bound?

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Curvy Girl Lingerie is in the running to win a free television commercial at this year's Super Bowl as part of Intuit’s Small Business Big Game contest.


Curvy Girl, along with thousands of other small businesses, is currently vying for online votes to make it into the top 20 and, eventually, the winning slot.

The lingerie company's main competitor at the moment is NORML, a marijuana advocacy group, according to Curvy Girls owner Chrystal Bougon.

"No matter how you feel about marijuana, there's just a higher percentage of game viewers that resonate with sexy, confident women," she said in a statement.

"We think our message will resonate with more of the Super Bowl's audience."

With 57 percent of women buying plus-size clothing and the average woman wearing a size 14, a Curvy Girls ad could very well appeal to the ladies.

Believe it or not, 46 percent of the Super Bowl viewing audience is female, and those viewers often are bombarded with unrealistic standards of beauty.

Sure, Kate Upton and her Mercedes TV commercial from last year was a step in the right direction, but by and large, it's a male-dominated ad world.

Plus, with models like Robyn Lawley, the first plus-size face of Ralph Lauren, plus Crystal Renn and Whitney Thompson, the plus-size movement is on!

Will it reach new heights February 2? All we can do is hope, and stay tuned.



@ JOY+>>>

Joy+ "wide load" is the best you could come up with? Are you five and in kindergarten? Sorry if you are so self conscious with no self esteem and need to lash out at others to make yourself feel good. Want to know what makes me feel good? Knowing ignorant people like you are no competition for me as my man loves mr for my curves and my brain. You are lacking in both! I bet a heavier woman stole a man from you and THAT is why you have issues with Bigger Beautiful Women. Get over it! Your personality and intelligence is nothing to write home about either. Your rudeness just proves that people who are ignorant were never taught to keep quiet if you have nothing nice to say. The label on the back of your clothes probably says "speak slowly and with small words as I am close minded as well as stupid."

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