Jimmy Kimmel Pranks Fashion Week Fans in "Lie Witness News" Segment

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Jimmy Kimmel Live took its recurring "Lie Witness News" segment to New York Fashion Week, and the results were as hilarious as you might imagine.

Fashion Week, as we know, brings together celebrity gossip bloggers, designers, photographers, stars and fans looking to get a glimpse of the action.

Kimmel decided to interview some of those Fashion Week attendees in hopes of gaining insight into some haute couture designers who really don't exist.

Watch below as the interviewees lie, BS and talk out of their collective a$$es about how much they totes LOVE the fake labels' new collection this fall!

On a side note, we would pay to see what George Costanza designs would actually produce. Ditto Purina Chow. Would they only design for canines?

Not quite up there with his all-time hoax - engineering the epic Twerking fail prank on the entire Internet - but another fine effort from Kimmel, for sure.

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JIMBO IS JUST SMARMY !!! OOOOOOKIE-O-RAMA !!!! THE DUMMIES THINK THAT'S COOL ... YEAH ... GOES RIGHT OVER THEIR MICROCEPHALIC HEADS ....

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he just hpes entire America is full of Dumbies!!