Former Nintendo president Hiroshi Yamauchi, who introduced the world to Super Mario, Zelda and Donkey Kong, died this morning of pneumonia in Japan.
The video game pioneer was 85 years old.
Yamauchi was president of the company from 1949 (seriously) until 2002. He first introduced the Nintendo Entertainment System to America in 1985.
At the time of Nintendo's inception, it was a playing card company, but needless to say, it changed with the times to become the behemoth it is today.
Hiroshi left the company in 2002, and reportedly declined to accept a pension of $9-14 million annually, claiming Nintendo could put it to better use.
With an estimated net worth of over $2 billion, Hiroshi Yamauchi was the 13th richest man in Japan. He is survived by his wife and three adult children.