Dunkin Donuts Blackface Ad Prompts Company Apology

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Facing pressure from multiple human rights organizations in the United States, Dunkin Donuts has apologized for an ad that ran recently in Thailand and which depicted a woman in blackface.

The spot was never intended for an American audience, but featured a woman in dark makeup promoting a new chocolate-flavored menu item, along with the tagline:

Break every rule of deliciousness.

"We are working with our Thailand franchisee to immediately pull the ad," the company said in a Tweet today. "DD recognizes the insensitivity of this spot."

Watch the commercial below, along with a report that covers a great deal of the U.S. criticism:

"It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," said Phil Robertson, the deputy Asia director for Human Rights Watch. "Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended and ensure this never happens again."

Should Dunkin Donuts have apologized for this ad?

 

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OOHHHHH , LORDIE !!!! DEMS ARE THE GOODEST DONUTS DAR MASSA !!!!

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I think a large portion of American's read too much into things and over inflate our importance within other countries. This ad was never intended for the American market. It was directed towards a market where blackface is not common. However, having watched it I did not see anything racist or even get what they were trying to convey. The only thing I could think was she was immersed in the chocolate menu. I don't think anyone in Thailand was saying "mmmm I see that as a racist commercial aimed at black individuals". No their saying "oh yeah I want a chocolate doughnut". People need to stop playing the race card over every little thing.

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Perhaps if the caricaturization of black people in movies and TV with white actors in blackface with exaggerated overemphasized lips painted red was covered in our public schools offense to actions like these would be understood.

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@ Geneva Chapman

Thank you for shedding some light on the obvious!

Cara wingert
@ Geneva Chapman

Or maybe people need to stop looking for reasons to be angry.

Cara wingert

Maybe its just me, but i personally don't see the racism... I don't get the point of the ad either but oh well...

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@ Cara Wingert

I don't get it either and racism never once crossed my mind.

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Ooooohhhh brother. What if it showed a topless blackface with tube sock teets and flies all over the face? That would sell doughnuts.

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Americans have hang ups which they cant get over ......

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@ Sandra Horas

It's called guilt and it's heavily invested in and has yet to pay a dividend.

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@ Sims

And its obvious that America won't let them get over it either!

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so white americans appologize for their bad habits towards black people in the past?

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@ abe

I don't get the question mark. That in itself makes me wonder where you have been.

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