Facing pressure from multiple human rights organizations in the United States, Dunkin Donuts has apologized for an ad that ran recently in Thailand and which depicted a woman in blackface.
The spot was never intended for an American audience, but featured a woman in dark makeup promoting a new chocolate-flavored menu item, along with the tagline:
Break every rule of deliciousness.
"We are working with our Thailand franchisee to immediately pull the ad," the company said in a Tweet today. "DD recognizes the insensitivity of this spot."
Watch the commercial below, along with a report that covers a great deal of the U.S. criticism:
"It's both bizarre and racist that Dunkin' Donuts thinks that it must color a woman's skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut," said Phil Robertson, the deputy Asia director for Human Rights Watch. "Dunkin' Donuts should immediately withdraw this ad, publicly apologize to those it's offended and ensure this never happens again."
Should Dunkin Donuts have apologized for this ad?