The Lady Gaga "Applause" music video has been viewed 5,604,997 times in its first 22 hours of release ... and surely many more by the time you read this.
The first Lady Gaga music video in two years, "Applause" was the talk of the Internet Monday, even as Katy Perry's "Roar" outsells the track on iTunes.
By more than a 2:1 margin, according to some estimates.
"Applause," the first new track song from her upcoming album, ARTPOP, is likely to be performed live this weekend at the MTV Video Music Awards.
That should only further drive views of the video, which is very artistic, a combination of art noir and ... whatever you'd call a smiling Lady Gaga nude.
What do you think of her latest effort? Tell us below: