Earlier this year, a photo of PGA Tour player Jason Dufner, slouched and emotionless, on a visit to a youth center gave way to meme known as Dufnering.
It truly was an amazing photo, and with the 36-year-old Dufner's PGA Championship win, the #Dufnering tributes have been pouring in like never before.
The picture went viral due to Dufner's blase look while in a class with students at the Salesmanship Youth and Family Center in Dallas, Texas.
His facial expression - which mimics what he looks like on the golf course, no matter how well or poorly he's doing - and his awkward sit-down stance? Classic.
Dufner wasn't actually uninterested while "Dufnering," though. He was helping demonstrate to area youth a "focus activity to help them get ready to learn."
"It's about concentrating, paying attention to breathing," said Tracy Cobb, seen with Dufner above. "They would stand up and put a beanbag on their heads."
"Using that mental focus, they keep it there. Then we let Jason talk to them about importance of focusing on the golf course and how critical that is."
In any case, his fellow golf pros had a field day with it, reenacting the pose in various situations. Now that Dufner is on top of the golf world, it's been rekindled.
Check out some Dufnering fans from the past 48 hours below ...