Cornell Fetch is a new site that ranks sorority girls on the Ithaca, N.Y. campus.
Naturally, this has caused outrage at the Ivy League University and beyond.
Cornell Fetch has already racked up over 400,000 votes, a million page views and media coverage from celebrity gossip and news sites across the nation.
The founders, who have somehow remained anonymous throughout the inevitable backlash, claim they've received death threats as a result of the site.
Their handiwork, which was pretty much done 10-plus years ago by Hot or Not and even the first iteration of Facebook, is not new. But it is controversial.
Fetch, which compiles a Top 10 list of Cornell hotties complete with sorority affiliations and photos, has been termed everything from offensive to unoriginal.
The founders plan to release more data that "will illustrate positive and negative stereotypes associated with sororities," making this "more controversial and enlightening."
Look ... we know guys like to talk about girls. Maybe even rank them. But keep it to yourselves. There's no need to objectify private sorority girls on a national scale.
No one thinks this is some profound take on "sorority heirarchies," which everyone already knows exist. It's morally questionable, not clever, and not necessary.
Basically, to all those involved with this, we urge you: