Target Sued Over Racially Insensitive Comments, Guide to "Multi-Cultural Tips"

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Three former employees are suing Target because of an allegedly racist, offensive “multi-cultural tips” guide provided to managers, according to reports.

The memo was meant to note differences among Hispanic employees, such as “not everyone dances to salsa” and “not everyone wears a sombrero.”

Target Pic

The workers in question, who were employed at a warehouse distribution center, filed their complaint in Yolo County Court in California in June.

Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala allege that they suffered crude harassment, discrimination and retaliation from Target.

They say Target provided distribution warehouse managers with a document titled, "Organization Effectiveness, Employee and Labor Relations Multi-Cultural Tips."

This memo instructs managers to note differences among Hispanic employees, such as:

  1. Food: not everyone eats tacos and burritos;
  2. Music: not everyone dances to salsa;
  3. Dress: not everyone wears a sombrero;
  4. Mexicans (lower education level, some may be undocumented);
  5. Cubans (Political refugees, legal status, higher education level); and
  6. They may say ‘OK, OK’ and pretend to understand, when they do not, just to save face.

The suit also alleges that the plaintiffs were expected to work harder than their white counterparts and “were not given the same overtime opportunities.”

The plaintiffs also claim that nearly all management positions were held by white people who used racial slurs when addressing Hispanic workers.

According to the lawsuit, among the racially insensitive comments made were, “Only a ‘wetback’ can work this hard” and “You got to be Mexican to work like this.”

The three workers say they were ultimately fired; Gonzalez was terminated in May 2011 after seven years at the company, according to the lawsuit.

The plaintiffs are seeking punitive damages for harassment, failure to prevent harassment, age and race discrimination and retaliation by the company.

Target has not commented on the specific allegations of racism made by the trio, but did apologize for the contents of the memo in question.

Molly Snyder, a spokeswoman, said in a statement: "We strive at all times to be a place where our team and guests feel welcome, valued and respected."

“It is never Target's intent to offend our team members or guests and we apologize. The content of the document referenced is not representative of who Target is."

"This document, which was used during conversations at one distribution center, was never part of any formal or company-wide training. We take accountability for its contents and are truly sorry.”


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I hope that the workers were not racially "Targeted".


There's nothing wrong with the memo. It shows that Target cares about their employees. Do the people doing the suing actually think that all .Mexicans wear sombreros, or they all dance to the salsa,or they all eat tacos and burritos, etc.,etc.?
Frivolous lawsuits are tieing up our court system and 'We The People' are footing the bill. Are these people even American citizens?.


All I can say is this, honestly, I am tired of the hispanics being treated special. And before everyone blows a gasket..
I knew a hispanic (that I am no longer friends with now because of the next statement) I was in tae kwon do with, him and his sons. When it was questioned how he got the new truck he purchased with cash money, he admitted to working under the table at more than one job.
In Florida currently it is impossible to find work unless you have a collage degree or know someone in the store. I've applied at numerous store chains, and other places, only to be told, You are not the right ethnic background, you have to be hispanic. WTF? And all those people need to learn English. I'm so sick and tired of going to Walmart and being ingnored because I don't know Spanish. And if I catch one more hispanic at walmart pointing at me and speaking in spanish while laughing, it's not going to be pretty. Hispanic people are the whole reason that florida passed their only three children on healthcare and goverment aid in a household. I am one of the people who would LOVE to have a job but can't because America is bending to minorities.