This Elysium poster looks a lot like a Pinterest project. One with Matt Damon's blue eyes front and center.
A little bit of a departure from previous Elysium posters where his exoskeleton add-on was the main attraction.
The sci-fi action film, written and directed by Neill Blomkamp, opens on August 9th and is no doubt hoping to avoid the fallout experienced in these Pacific Rim reviews.
Check out this Elysium trailer and decide for yourself... box office success or just another big budget flop?