Abercrombie & Fitch already alienated millions of people following its CEO's comments about not wanting fat girls in his stores or wearing his clothes.
Now they've potentially turned off another massive segment of the population in Taylor Swift fans, many of whom were irate over a new A&F t-shirt.
The shirt read "#more boyfriends than t.s." Obviously t.s. is Taylor Swift, whose fans started a petition to get the shirt pulled from A&F stores.
They also urged fellow Swifties to call A&F's public relations line to voice their disgust with the shirt, which they said was "hurtful" to their hero.
Looks like their message got through in a hurry.
The shirt has been yanked from shelves nationwide, and recorded message when you call the number listed on A&F's corporate website says:
"Thank you for calling Abercrombie & Fitch public relations. If you're calling regarding the Taylor Swift t-shirt, please note this is no longer available."
The chain also tweeted the news with a message that said, "Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!"
The 23-year-old singer was actually photographed and featured in the chain's Rising Stars Campaign back in 2004 ... back when it was less reviled.
An A&F spokesperson added that the company "set the shirt at the end of February, marked it down in the middle of March and it is no longer available."
No word if they plan to replace it with one that reads "#notasweird as the Kim Kardashian baby name." Just kidding. But you never know with them.
Moral of the story: Do not anger the Swifties.