Swiffer Apologizes for Absurdly Sexist Ad

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Swiffer is very sorry for one of the most sexist ads in recent memory.

On Monday, the Internet took notice when the company created a marketing campaign for its latest cleaning tool based around Rosie the Riveter.

Yes, the same Rosie the Riveter who has served as an symbol of female independence since World War II.

In the spot (below) Rosie is holding a Swiffer steamer, the message as clear as it is inappropriate according to critics: a woman's place is not actually in the factor, it's in the kitchen.

Swiffer Ad

"It was not our intention to offend any group with the image, and we are working to make changes to where it is used as quickly as possible," the company said in a statement soon after complains poured in.

There's no truth to the rumor, however, that Erick Erickson was actually behind the ad.


Amazing that anyone would be offended. Those offended need to pull their heads out of their poo-holes and get a life. Be angry and offended that Gitmo is still open and people are being held without charges. Children are sold as slaves, be outraged at that. There are so many more important things to be offended by.


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People tend to get offended way too easily these days... I am scared to say anything anymore in fear of offending someone..


these ladies are so loyal.