North West is clearly a ridiculous baby name.
But according to a Kim Kardashian insider, it's ridiculous for a reason you might not expect.
Someone supposedly in the know tells TMZ that Kimye did not name its daughter North West due to the direction, but rather as a metaphor for "up."
"What's North of North? Nothing," the source says, explaining that Kardashian and West see the moniker as their pinnacle, as their "North Star."
And Kris Jenner echoed this very odd sentiment today on The View, telling the hosts of her granddaughter's name:
“The way [Kim] explained it to me was that North means Highest Power, and she says that North is their highest point together... I thought that was really sweet."
It's something alright. What do you think of the name North West?