With focus squarely on the Kate Middleton baby due this summer, it's easy to lose track of the influence this beauty has in the world of makeup and fashion.
But a new study by Feel Unique is here to remind us:
According to the poll, 30 percent of British women are likely to purchase a product used by the Duchess, more than double the amount of confidence given to any other woman in the survey.
Kate Moss finished second with just 15 percent, while Victoria Beckham, Cara Delevingne and Kim Kardashian rounded out the top five.
The latter was the top finishing American.