Amnesty International has produced a short film spoofing/drawing attention to the global arms trade by presenting the AK-47 in infomercial form.
It may look like a joke, but the group's point is clearly political - that this might as well be how the world's massive gun industry operates today.
Even something as lethal as this assault rifle is so commonplace, many people barely give it a second thought. It might as well be on late night TV.
Take a look below and see what you think: