Lil Wayne will no longer be representing Mountain Dew.
PepsiCo cut ties with its popular pitchman Friday over his controversial lyric mentioning 1950s civil rights martyr Emmett Till in the crudest of ways.
"Beat that pu--y up like Emmett Till," the 30-year-old rapped on Future's "Karate Chop" remix, which was later pulled due to the offensive reference.
Weezy recently apologized for (well, acknowledged) the controversy in a letter to Emmett Till's family, but that apparently did not go far enough.
PepsiCo released a statement asserting that Weezy's "offensive reference to a revered civil rights icon does not reflect the values of our brand."