Mike Jeffries, Abercrombie & Fitch CEO: NO FAT CHICKS!

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Abercrombie & Fitch CEO Mike Jeffries has raised eyebrows by allegedly saying that his popular clothing brand, essentially, does not cater to fat people.

Speaking with Business Insider, Robin Lewis, co-author of The New Rules of Retail, claimed that Jeffries "doesn't want larger people shopping in his store."

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  • Abercrombie & Fitch Ad

"He only wants thin and beautiful people," he said. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing."

"People who wear his clothing should feel like they're one of the 'cool kids.'"

A rep for the company did not immediately respond for comment, but Lewis' supposed interpretation of the A&F philosophy has gotten a lot of pick-up.

What "cool kids" might Lewis be referring to? Not fat kids, that's for sure.

Business Insider pointed to a previous interview Jeffries gave to Salon.

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids," the clothing CEO explained.

"We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong."

"Are we exclusionary? Absolutely. The companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla."

"You don't alienate anybody, but you don't excite anybody, either."

Jeffries' quotes certainly shed light on Abercrombie & Fitch ads, which are frequently risque and tend to feature extremely thin, attractive models.

Yet it's not clear how much Lewis' comments reflect his own interpretation of A&F and how much they accurately reflected the brand's actual approach.

It that is any sort of official company position, though, it's clearly going to alienate a lot of people in the U.S. ... but then again, does he really care?

The cool kids will probably still shop there.

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I'll try again to comment. I'm so tired of the phoney, politically correct folks. This guy is honest, tells it like it is. Don't give in, everytime you're hungry. Eat the proper foods, diet and activity. It takes willpower, don't make excuses, if you don't mind looking like a pig, low class, mentally weak, neurotic, just tell people that you are happy with your body, it's a good exuse. Watch some pig woman contact Gloria Allted and sue. "I'm so upset, I can't stop eating." Lol. Obese people complain about paying more on a plane, but they make up for it at the all you can eat, buffets.

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@ allsaints45

Your an idiot and clearly have never had a decent education. Or your imagination of all the idiotic and cruel things you could say are lack there of. A man behind the screen who probably struggles with his own insecurity. Honesty doesnt have to be rude and mean. There are better ways to educate people on living a healthy lifestyle. This is clearly not about honesty but about a mans need to be around beautiful people so he will no longer feel ugly. Sounds like your that guy too.

Christen-booth
@ allsaints45

It's people like you who disgust me. I eat proper foods. I exercise. I have thyroid disease. It's also genetic for me. Willpower? I have it. I don't want to end up in a damn piano box! I went from 350 to 245 and it's taken me 7 years because of my disease. I also take medications that affect my weight because of be being, what you call "a pig". You think because someone is overweight, they aren't cool? What do you know of cool? What is cool in your book isn't cool in everyone else's book. It's because of people like you that make push people over the edge and force people to think about how they look on the outside when it's who they are on the inside that counts. Just because you are scared of overweight people doesn't mean that the rest of the world is. Just because you think that "fat" people are going to run you over and trample you to death doesn't mean it's going to happen. You have a better chance of getting hit by lightning, to be honest. And let's be honest here. He's not being honest. He's being a piece of shit. Our society used to see people who had meat on their bones as being well off and well taken care of. People who were really thin (like a lot of the models and A&F staff) were considered sickly and dying. To me, that's what they look like. Eat a sandwich or two! And get over the people in the world who have heart! They have more heart than you ever will. Oh and by the way... I am beautiful no matter what my size and no matter what you say, my friends think I'm beautiful, too, because I don't put up with bullshit from bullies like you.

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@ allsaints45

Sheesh - you're feeling the need to post your drivel twice? Seriously? Look - we get it. Anyone that is fat is scum of the earth to you - we got it the first time you posted. Obviously your friends and family are all beautiful people - will you show your Mom or Dad what you just posted? Oh - and by the way, you DO realize that men are fat too? Not just women?

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@ Boo

Another dumb loser heard from. I posted twice accidently, the first post didn't appear, I guess due to all the fat people commenting. Hey, if everyone in your school was fat, latinos, blacks, you could've been with the cool kid. Lmao. I'm 6'3" 211 lbs. Ear your hearts out, when you feel like eating.

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@ allsaints45

You have NO idea who I am - unfortunately we ALL know what a loser hater of all but the perfect people YOU are. I don't give a fuc* how tall you are or how much you weigh and newsflash for you - NO ONE of any decency is going to "eat their heart out" after reading the crap you posted. YOU obviously care only about how someone looks - intelligent and mature people know that someone who is crowing about what he looks like has NOTHING else to offer but hate. No thanks - I doubt anyone who reads what you wrote will feel anything but disgust for you. I can't even call you a "man" - cuz you clearly are not one.

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@ allsaints45

Please...you are probably some ugly ass fu**** who shoots up roids to boost his ego. Get over yourself. Ooohhh your 6'3" and weigh 211. Oh boy, I'm dying over here.

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@ allsaints45

*BARF* I think I just puked a little....

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@allsaint45 you need to stfu because you dont know what you are saying ! you think its easy for obese people to stop eating or lose weight no, its difficult because of their motabalism, so you need to sit your skinny ass in a fucking chair and be educated because the looks of it you have no BRAIN AT ALL...YOU SCRAWNY PIECE OF SHIT leave the fat people alone because.one day you will get beat up by one and you will be on the news and im gonna laugh hysterically you illiterate fuck

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@ memo2dope

I just threw up..a little...in my mouth...

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@ memo2dope

They have their own insecurities and lack of knowledge prob some high school troll with no life and this is their entertainment. Funny though karma loves people like this and if they ain't fat now its only a matter of time.

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@ memo2dope

Lmao, you fat fuck. I'm not scrawny and you would lose the two teeth you have left in your mouth. Kiss your elephant wife, take you 4 pudgy kids, get in your truck, the triple burger, fries and a shake, awaits you.

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Finally, someone who tells it like it is, instead of being a phoney and politically correct. Now the fat chicks will seek out Gloria Allred, and sue. "I'm so upset, I can't stop eating." Lol. Fat people look disgusting, low class, weak mentally, neurotic. It takes will power to not eat certain foods, not to eat everytime you want to. It takes ambition to workout. If you're too weak minded or lazy, keep enjoying stuffing your mouth, looking like a pig, being unhealthy. Stop making excuses why yur are fat. Keep hanging with the other, uncool kids, but don't complain that you pay more for airfare, you make it up at the all you can eat, buffet.

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@ allsaints45

Ahahahahahaha!! YOU are obviously his target audience - the hate for fat people is just DRIPPING out of your nice little recap there. Be happy in your sheople life (you know - follower like a sheep) buying into whatever is the hype of the day. You might want to make sure you save your little rant in case any of your family or friends become overweight in 10 or 20 years so you can show them how you feel about them! After all, you're just being honest - it's not THEIR problem that you detest fat people!!

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@ Boo

Meant to reply that to allsaints45, Not Boo.

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@ Boo

Why should everyone be thin sticks? And who are you to judge beauty? Everyone has different standards. I know girls that are proud to be fat, and they all have boyfriends and friends so tell me again why they're so disgusting? What's so gross about more fat and what makes it different from a person that's skin and bones? You literally disgust me. Not everyone that is fat eats too much, Either. My best friend is vegan but she's still considered overweight. You have no idea why people are fat so don't act like you're a health guru. You know nothing and it's very obvious through your lame ass post. PS: Thin people stuff their faces too with junk food and have no self control, Would you like to point that out? Or is it only wrong when "fat" people do it because they don't have a fast metabolism to go with it? Ignorance.

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@ Boo

You are a disgusting human being! There is no excuse for people like you!

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Ewwww who can stand shopping in those pungent cologne bath houses anyways? Anytime I have ever tried to I get a migraine from the fumes of that cheap cologne they spray constantly. I can't even walk by the outside of their store in our mall here without getting a giant head ache .... Yeah I suspect he is using a "new marketing " ploy because of falling sales and people especially kids are educated now and just not that shallow anymore nor are they into embroidered brands that use cheap materials and doesn't last ... Good bye A&F

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@ Julie

@Boo, Sorry, that was supposed to go to @allsaints45. Somehow it posted for you.

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@ Julie

People we'll see in hell?? ^^^^

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@ Britt

Sorry, that was supposed to go to @allsaints45. Somehow it posted here.

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This is so sad that he made a comment like that. Today's youth already have a problem with their body image. This will backfire sooner or later

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By "exclusionary", he means they don't like black people :) I don't get the hype about A&F anyways....you take clothes from The Gap, use Calvin Kleins advertising style since Mark Wahlberg was a young man, and you get A&F. Big deal.

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would A&F want someone like Jeffries shopping there? i.e. old ugly gays. that desnt seem like the sort of ppl theyd want to be associated with their brand, or is it?

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It's definetely a marketing ploy....and, unfortunately , it will probably work.

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weird looking man.....bad plastic surgery? if so, kinda says its all....A&F not just for cool kids but for those with massive insecurity and body image issues.

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Oh who cares! This is a dying brand, people are looking for individuality something this brand does not offer. Only douchebags still wear this brand and the consumer is now moving on to the other brands that continue to change along with the customer, something A&F has failed to do, it is only a matter of time before this brand no longer exists!

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