Mike Jeffries, Abercrombie & Fitch CEO: NO FAT CHICKS!

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Abercrombie & Fitch CEO Mike Jeffries has raised eyebrows by allegedly saying that his popular clothing brand, essentially, does not cater to fat people.

Speaking with Business Insider, Robin Lewis, co-author of The New Rules of Retail, claimed that Jeffries "doesn't want larger people shopping in his store."

  • Abercrombie Ad
  • Abercrombie & Fitch Ad

"He only wants thin and beautiful people," he said. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing."

"People who wear his clothing should feel like they're one of the 'cool kids.'"

A rep for the company did not immediately respond for comment, but Lewis' supposed interpretation of the A&F philosophy has gotten a lot of pick-up.

What "cool kids" might Lewis be referring to? Not fat kids, that's for sure.

Business Insider pointed to a previous interview Jeffries gave to Salon.

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids," the clothing CEO explained.

"We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong."

"Are we exclusionary? Absolutely. The companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla."

"You don't alienate anybody, but you don't excite anybody, either."

Jeffries' quotes certainly shed light on Abercrombie & Fitch ads, which are frequently risque and tend to feature extremely thin, attractive models.

Yet it's not clear how much Lewis' comments reflect his own interpretation of A&F and how much they accurately reflected the brand's actual approach.

It that is any sort of official company position, though, it's clearly going to alienate a lot of people in the U.S. ... but then again, does he really care?

The cool kids will probably still shop there.

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this will give all the fatsos a little incentive to stop going to McDonalds and Burger King. This Mr. Jeffries is doing a lot for obesity! I've always been thin and cool. I think he is doing nothing wrong. I buy Abercrombie clothes all the time and have been buying them for years. the quality is excellent! matter of fact I'm wearing it right now. you can wash this product over and over again and it lasts forever. He's a genius!!! besides if the fatso Americans stop buying his product the Europeans are crazy about Abercrombie. He will never have money problems. The Europeans will always luv his product.

@ poodles

My mother in law is a size 12. She is a stick! She just happens to be tall. It is not natural to be 5'9" and a size 2. Get real.

@ poodles

It sounds to me like you are over 18 guess what that means you aswell you are not supposed to shop there over 18

@ poodles

When did this become about "America" or "Europe"? Not all Americans are fat, and not all Europeans are skinny. Mr. Jeffries never said that either, so that's dumb. But also, have you ever even STRUGGLED with weight issues? People who have been bullied for being the "wrong" weight have gone through enough, let alone being told that they don't "belong" in a certain brand. It's stupid and insulting. Besides, though, all the clothes look the same, and are rather ugly. Don't "cool kids" want to stand out from the rest of the crowd? Isn't that what it means to be cool?

@ poodles

Nah, it will encourage people to not wear their horrid clothing. Sorry, but their clothing is hideous.


Let's start a movement: Say after me..."I Will burn any A&F clothing I own, and never shop in that chain again". And Mr Jeffries, go f#+k yourself.


american 'ugly' ideology


I think the CEO should be FIRED..... He is UGLY! He is not the slightest bit good looking..... I'm sure his days will be numbered now - too many people now have their 'back up' & refuse to shop there which will should get him fired as their sales drop...


I have been "thin" most of my life. I could have shopped at Abercrombie anytime I wanted to, but chose not to. I chose not to because whenever I walked in the store, I felt that the people in the store were a bunch a snobs that were full of themselves. Obviously they were just following this disgusting man's example. The clothes in there are hideous and overpriced anyway. Being thin does not make you a good person. The character of a person has nothing to do with their weight or what they wear! I now have a son of my own and I will be sure, he will NEVER wear clothing from this store. This man should be ashamed.


I agree with him, everyone who is proud of a fat unaesthetic body should be ashamed. What human wants to wear the same clothes as an ugly hambeast? Fats.

@ fu

Apparently you assume all people who are overweight are the way they are due only to overeating. Some have health issues that prevent being able to keep their weight down, and struggle the fight of trying to keep their weight in check every day. As for the size of your body making you cool or popular that is just stupidity. You apparently have a skinny body right now or you would not say such middle school minded remarks. The karma might be you are the one whom people refer to as ugly hambeast if your health ever falters. I hope for your sake it does not. But I wish more that you would ask yourself if he excluded people for looking like you do would you think what he is doing is so wonderful. Beauty lies in the eye of the beholder...and regardless of how great you look outside, sometimes you open your mouth and your true looks shine through. You might not be as attractive as you think.


I know the comment is horrible. And NO I don't agree with it. However, he is being bashed for something that was said in 2006 if I am reading this correctly. How long can someone be criticized for a comment made out of stupidity?? Have you all not said something you all regretted later or made a rude comment about someone HONESTLY??? Again, no I dont agree with what he said but I dont think we should be beating him up now over it

@ Melissa

I do NOT agree with what the CEO said 7 years ago that is being used today as a headline. I NEVER and will never shop there. However attacking a clothing store that targets people that are slimmer is ridiculous. People don't attack Torid and that's for plus size women. Whenever someone says anything about someone larger it becomes a big deal. But when someone calls someone skinny that's supposed to be a 'compliment'. Our society embraces big as beautiful and will shame a girl who is naturally slim. We will quickly tell someone to gain weight but not to lose it. I always hated being naturally slim because I have no curves and people would say real woman have curves. I am now comfortable with my size and ok with the fact that I am small. We all just need to know everyone is beautiful.


I get that it's his right to say whatever he wants as the CEO, but I think hearing this would turn away a lot of the people he deems "beautiful". Everyone, no matter how "good-looking" they may be, has insecurities. I'm sure this will make a lot of his shoppers uncomfortable being there. There's also the fact that he's going about business all wrong. Why not want EVERYONE to shop there with the hopes your clothing might make someone feel like they look good? Him saying these things also says something about his own insecurities. He obviously has some issues if he wants to talk so terribly about people. Sounds to me like he wants to be surrounded by people he wishes he was like!


I don't understand this, he's so obviously not a cool kid and is honestly quite ugly & out of shape. He is the definition of a hypocrite.


This makes me so sad. I'm an Australian size 6 - 8 (American size 2 - 4) and I'm that way because of an eating disorder caused by jackasses like this. One thing that I know for certain is that the 'cool' kids would find his clothes tacky and probably compare them to their older siblings 90's rejects. I can't even explain how much I hate people like this.