Mike Jeffries, Abercrombie & Fitch CEO: NO FAT CHICKS!

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Abercrombie & Fitch CEO Mike Jeffries has raised eyebrows by allegedly saying that his popular clothing brand, essentially, does not cater to fat people.

Speaking with Business Insider, Robin Lewis, co-author of The New Rules of Retail, claimed that Jeffries "doesn't want larger people shopping in his store."

Abercrombie Ad
Abercrombie & Fitch Ad

"He only wants thin and beautiful people," he said. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing."

"People who wear his clothing should feel like they're one of the 'cool kids.'"

A rep for the company did not immediately respond for comment, but Lewis' supposed interpretation of the A&F philosophy has gotten a lot of pick-up.

What "cool kids" might Lewis be referring to? Not fat kids, that's for sure.

Business Insider pointed to a previous interview Jeffries gave to Salon.

"In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids," the clothing CEO explained.

"We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong."

"Are we exclusionary? Absolutely. The companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla."

"You don't alienate anybody, but you don't excite anybody, either."

Jeffries' quotes certainly shed light on Abercrombie & Fitch ads, which are frequently risque and tend to feature extremely thin, attractive models.

Yet it's not clear how much Lewis' comments reflect his own interpretation of A&F and how much they accurately reflected the brand's actual approach.

It that is any sort of official company position, though, it's clearly going to alienate a lot of people in the U.S. ... but then again, does he really care?

The cool kids will probably still shop there.

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That guy is a total snobbish discriminatory a**hole. Who the hell does he think he is?! I will never buy from that company. He is a bully and completely ignorant. Go to h3ll you pompous a$$. That's what I would say to him!

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I think all the plastic surgery has gone to your brain. Wait! You must have a brain first.How boring life must be to have only one type of person wearing your clothes. You must lead a very un-happy life there. May God have mercy on your soul and let you find peace. Then you can truly be happy with the way you look. Then you can see beyond you to all the un-cool, fat, very happy people who are comfortable with all the love from wonderful friends and family!

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I think all the plastic surgery has gone to your brain. Wait! You must have a brain first.How boring life must be to have only one type of person wearing your clothes. You must lead a very un-happy life there. May God have mercy on your soul and let you find peace. Then you can truly be happy with the way you look. Then you can see beyond you to all the un-cool, fat, very happy people who are comfortable with all the love from wonderful friends and family!

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I just went and took all the Abercrombie and Fitch clothes out of my sons closet and burned them. As long as Mike Jeffries is CEO of this company my family will never shop there or wear their clothes ever again.

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I just went and took all the Abercrombie and Fitch clothes out of my sons closet and burned them. As long as Mike Jeffries is CEO of this company my family will never shop there or wear their clothes ever again.

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@ melody gannaway

Don't just burn them, they would make great tb, dog beds, lots of purpose for the brand.

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Mike Jeffries You suck!!

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Dear Mike Jeffries of Abercrombie and Fitch. Mr. Jeffries, I read and hear that you have a major attitude against "fat people" and you do not want "fat people" shopping in your stores or being seen wearing your clothes. Well, it's clear from your photo that you are not comfortable with your age, Mr Jeffries and have chosen to try to "turn back the clock" with cosmetic procedures that have left your face looking quite un-natural.
... It's a shame that you are not one of the "beautiful" people as they are the only people you value. That must be very difficult to wrap your head around. I hope someday you'll accept who you really are and maybe, just maybe, you'll allow others to be who they really are without suffering attacks from finks like yourself who judge and exclude people by your opinion of their outward appearances and fill the media with this kind of poisonous, abusive babble. How many young people will fall victim to eating disorders and begin the starve/ binge/purge approach to your kind of "beauty"? How many have already started down the long road to illness and death because of your judgement of slim is all that is good and sexy and beautiful ? I wonder if you even care about what your message is doing to the youth of the world. I'm the kind of woman who would fight to the death for your right to market to whomever you choose to market to, Mr Jeffries but I'll not tolerate a name calling abusive bully like you, who clearly has his own issues with his appearance. Maybe you are afraid that you're getting too old to shop in your own stores. Is that it ? I guess your money doesn't make you happy and I'm here to tell you it doesn't give you the right to label and judge anyone else. Your clothes are for youngsters who are weak minded and want to fit in so badly that they need to stay strictly on trend with the "in" crowd. My opinion of your clothing is, they are glorified rags and cheap looking t-shirts but I'm a strong mature woman, clearly not in your demographic, so my opinion doesn't count, right ? It's a good thing you market to these easily lead types as a woman like myself with a taste for style and quality wouldn't darken the door of your store or buy that junk on a dare. I hope you have the succes you deserve, I really mean that :)

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Dear Mike Jeffries of Abercrombie and Fitch. Mr. Jeffries, I read and hear that you have a major attitude against "fat people" and you do not want "fat people" shopping in your stores or being seen wearing your clothes. Well, it's clear from your photo that you are not comfortable with your age, Mr Jeffries and have chosen to try to "turn back the clock" with cosmetic procedures that have left your face looking quite un-natural.
... It's a shame that you are not one of the "beautiful" people as they are the only people you value. That must be very difficult to wrap your head around. I hope someday you'll accept who you really are and maybe, just maybe, you'll allow others to be who they really are without suffering attacks from finks like yourself who judge and exclude people by your opinion of their outward appearances and fill the media with this kind of poisonous, abusive babble. How many young people will fall victim to eating disorders and begin the starve/ binge/purge approach to your kind of "beauty"? How many have already started down the long road to illness and death because of your judgement of slim is all that is good and sexy and beautiful ? I wonder if you even care about what your message is doing to the youth of the world. I'm the kind of woman who would fight to the death for your right to market to whomever you choose to market to, Mr Jeffries but I'll not tolerate a name calling abusive bully like you, who clearly has his own issues with his appearance. Maybe you are afraid that you're getting too old to shop in your own stores. Is that it ? I guess your money doesn't make you happy and I'm here to tell you it doesn't give you the right to label and judge anyone else. Your clothes are for youngsters who are weak minded and want to fit in so badly that they need to stay strictly on trend with the "in" crowd. My opinion of your clothing is, they are glorified rags and cheap looking t-shirts but I'm a strong mature woman, clearly not in your demographic, so my opinion doesn't count, right ? It's a good thing you market to these easily lead types as a woman like myself with a taste for style and quality wouldn't darken the door of your store or buy that junk on a dare. I hope you have the succes you deserve, I really mean that :)

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Beauty lies within. As an artist I have to say skinny people are not the only beautiful people that exist. There is beauty in art with women of all sizes. It was once the norm for a heavier plus sized woman to be the one men found beautiful. We have only in the 20th century placed beauty on skinny girls. And we can thank the clothing industry for most of this. Skinny does not equate healthy or cool. If wearing a kind of clothing makes you cool then I would have to say you are quite shallow and pretentious. These qualities never look good on anyone. Snobbery is the height of ugliness of the soul. So wear your A and F and I will roll my eyes at your pretentious nature and pity your adolescent narcissistic ways. You will never be considered beautiful or cool if your heart is black and dark, and full of self.

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What a jerk. My daughter will no longer shop there. There is enough pressure on kids these days. This is the attitude that causes a lot of issues with kids. Wow