Gary Cole, a federal prison inmate in Northern Texas, has filed a lawsuit against Taco Bell because he says he invented the concept of the ridiculously popular Doritos Locos Taco.
And Taco Bell and Frito-Lay stole it from him.
According to a 35-page handwritten complaint, Cole insists he came up with nine product ideas in 2006.
The second on the list was titled "Taco Shells of All Flavors (Made of Doritos)" and the document says he submitted it to Janice B Cole and Keoiana K. Cole four years later. It's unclear who these people are.
However, according to Cole, the letter was "stolen through the United States Postal Service Mail and submitted to Frito Lays [sic], Taco Bell, Pepsi Co, Yum Brands."
The companies supposedly gave this unknown individual "a check ... for a large amount" for the rights to the idea - and proceeded to manufacture the Doritos Locos Taco, which so far has sold over half a billion units for the fast food chain.
Cole is asking the court to force Taco Bell to stop peddling the product and to turn over documents that will prove his allegation. Writes the store in response:
"We have not been served with the lawsuit, but the claims we’ve read in online news sources are completely false and without merit."
And the company is moving full saturated fat/steam ahead with its next breakthrough as well: Yes, the Waffle Taco is on its way.