Anti-Child Abuse Ad Displays Secret Message Just For Kids

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A Spanish organization created an anti-child abuse ad that actually displays a different message targeted at adults and children at the same time.

Aid to Children and Adolescents at Risk Foundation (ANAR) designed the ad to shows different images at varying angles, and thus to different people.

When an adult, or someone taller than 4'5", they see a sad child and the following line: "Sometimes, child abuse is only visible to the child suffering it."

A child looks at the same ad, from a lower vantage point, they see a bruised face and a different message: "if somebody hurts you, phone us and we’ll help you."

Alongside the face is the foundation's phone number. Beyond being technically and visually impressive, what was the impetus behind creating this?

The ad is designed to empower kids, particularly if their abuser happens to be standing right next to them, which is tragically common with child abuse.

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