Rick Ross Critics to Reebok: Fire Rapper ASAP!

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Does Reebok approve of date rape by virtue of business deals with Rick Ross? A leading women's group and scores of rape survivors see it that way.

UltraViolet, an organization that boasts 400,000 members, is incensed the company​ is not firing Ross in the wake of his new song, which alludes to rape.

Rick Ross, Reebok

Ross apologized for the rape lyrics in his song "U.O.E.N.O." last week, but his critics were unmoved, and want the sneaker giant to cut ties with him ASAP.

The group and 150 rape victims say: "Every day that Reebok continues rewarding Rick Ross with a lucrative endorsement deal, Reebok is condoning rape."

The lyrics: "Put Molly all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it." (Molly is slang for Ecstasy.)

Ross' apology fell upon deaf ears when he said his lyrics were "misunderstood" and he "never used the word rape," nor does he condone such an act.

Seems like the sentiment is pretty much the same, no? Just because you don't say "rape," doesn't mean that's not what you're talking about, Rick.

Just saying. If someone threatens to roll up and bust a cap in his ass, are they innocent of the Rick Ross drive-by shooting? They didn't use that term!

He should either sincerely apologize or stand by the song, because half-assed apologies only make him sound more callous and like he does condone it.

You can't have it both ways, after all. Basically, according to Ross, euphemisms mean nothing. You buying that as an explanation in today's world?

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