PSY is back with a new song, signature dance and funny music video.
We can pretty much guarantee lightning won't strike twice for the Korean pop star, but "Gentleman" could still be successful as a follow-up to "Gangnam Style."
With PSY's catchy beat, outlandish outfits, trademark shades, absurd visuals and wooing of K-pop star Ga-In (of girl group Brown Eyed Girls) it's worth watching:
The song was released last week, but on Saturday, 35-year-old unveiled the video for "Gentleman," live on YouTube from Seoul's World Cup Stadium.
As for the signature move, it's more subtle than last year's dance craze.
Instead of riding an invisible horse a la "Gangnam Style," he's just got a smooth hip-swaying, pelvic thrust action going on. Maybe a modest letdown there?
Eh, he's got 32 million views in as many hours. Man knows what he's doing.