Tiger Woods Nike Ad: Does it Send the Wrong Message?

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Tiger Woods may be back on top of the golf world, but he hasn't put all controversy to rest, thanks to his "winning takes care of everything" Nike ad.

The new ad congratulates the golf legend's return to the No. 1 ranking with a phrase often used by Tiger himself ... one that's viewed differently now.

Tiger Woods Winning

The main takeaway: Some feel the ad's swagger is offensive given the 2009 cheating scandal that ruined his marriage and took a toll on his golf career.

Many Americans blasted the ad on Facebook and Twitter as being too dismissive of the many extramarital affairs Woods committed four years ago.

Among the choice comments Nike has received on FB:

  • "Nikes worst ad ever! I'll never buy Nike product again."
  • "Someone should get fired."
  • "This slogan is awful and counter to what we should be teaching our children."
  • "Does this mean that any athlete can commit crimes or act offensively and/or immorally and simply walk away from any personal and ethical responsibility if they WIN?"
  • "Just ask Elin and her big fat paycheck."
  • "Nike, you embarrassed yourself on this one."

When asked to comment, Nike said it was just a nod to Tiger's approach:

"Tiger has always said he competes to win," the athletic company said.

"When asked about his goals, such as getting back to No. 1, he has said consistently winning is the way to get there. The statement references that sentiment."

"[The ad[ is a salute to his athletic performance over the past year."

Nike either didn't think about how it could be interpreted given Tiger's sex scandal, or they just don't give a f--k. But it's clearly not bugging his new GF Lindsey Vonn.

She celebrated Tiger's achievement on Twitter yesterday too.

What do you think of the ad?


tiger woods is one ugly blk dude...buckwheat anyone?


Tiger paid plenty for his sins of adultery. It ruined his career and his professional success for four years, caused him enormous public shame and humiliation, ruined his marriage and the relationship with his children, and cost him hundreds of millions of dollars in divorce settlement, loss of endorsements, loss of tournament winning money, and who knows what else. But he has worked harder than any athlete I've ever seen to reclaim the Number One ranking as the Best Golfer in the World and the respect of the public who care about golf and its top players and enjoy watching the tournaments throughout the year, and I for one am glad to see him there again,


I don't care about what race people are (does really anyone notice anymore? I hoped not) but the slogan is terribly arrogant. No, winning doesn't make it OK to have behaved like a sh*t against your wife, and neither does having a new girlfriend. He's tainted for ever. Golf, winning or not, is nowhere near as important as marriage.


NIKE loves an all-american comeback/coalburner lub story like Tiger and Lindsay Vonn.US Weekly puts them on the cover of their mag for no other reason then to push their interracial relationship-propaganda down the public's throats.Actually if you did an unbiased survey in america on both homo marriage and mixed marriages you would find most still do not approve of either..sorry its the truth deal with it.


Of course it sends the wrong message but that is typical for Nike as their shoes are made by 11 year old kids in the Phillipines.
Besides, I've never heard of "winning" fixing herpes.

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