Where in the world is Matt Lauer?
It's a question The Today Show has asked for years, but the answer this week has created even more controversy around NBC.
TMZ has learned that Lauer is on vacation with his family in Vail, a seemingly innocuous luxury, except for two facts:
- It is February Sweeps, the television period where ratings truly translate into advertising dollars.
- With Robin Roberts returning yesterday to Good Morning America, you would think Today would want its lead anchor in place to go up against such stiff competition.
But NBC insiders say Lauer "took this exact same week off last year and the year before" because his kids are on school break "and other anchors have taken off in Sweeps months before."
We have no doubt that's all true.
Still, GMA is destroying Today in the ratings and we can see this trip simply increasing the abundance of Matt Lauer fired rumors.