Buzzworthy Jessica Simpson photos are a dime a dozen, but these new ones for her fashion line were unexpected, mostly because she no longer looks like this.
She's pregnant again, after all.
The sunlit campaign photos, shot in November by fashion photographer Ellen von Unwerth, feature her showing off her fab, pre-pregnancy body.
All in the name of marketing her clothing, shoe and sunglasses collections - endeavors that rake in millions and millions of dollars for the star.
“Last fall’s campaign was shot while I was pregnant [with daughter Maxwell Drew] so I worked behind the scenes on the shoot,” Simpson tells People.
“I was really excited to be in front of the camera for this year’s campaign.”
Glad she made it work in the brief window in between being knocked up.
“Ellen is incredible and was able to really capture the essence of the spring collection - it’s playful, all-American, classic,” added Jessica Simpson.
No doubt about it, the girl's a stunner in her signature loose blonde waves, smoky eyes and light pink lips. Who wouldn't want to buy what she's selling?
“I want everyone to wear my designs," the 32-year-old says. "From extra-small to plus and maternity, there is something for everyone to feel great in.”
Looks like maternity clothes are in her future. Jess put on a staggering 75 pounds with her first baby, only to lose 60 of it on Weight Watchers after.
Hey, the time to work out and lose weight will be here again soon enough. But from now until this summer, fire up that BBQ chicken wings recipe, girl!