A woman was apparently so smitten with texting her boyfriend that she fell straight into a frozen canal in the UK, which suffice it to say is pretty hilarious.
It all went down in Birmingham, England, when Capital FM Radio personality Laura Safe was texting her boyfriend en route to a shopping center.
She was so engrossed in the text message that she didn't notice she was heading straight for an icy cold canal a few feet from the base of a stairway.
The rest, as they say, is viral history:
Fortunately, area businessman Neil Edginton was able to rescue Safe.
He said he saw the incident coming and tried to stop it, to no avail.
Edginton "realized her focus was on her mobile phone and that she was going to walk straight into the water. I shouted to her to stop but it was too late."
"I dropped my phone and ran over to her. I had to lay down on the side with my arms in the water because she was submerged and pulled her out."
Although Safe did escape serious injury, she says she's learned her lesson.
"I'm a lot more cautious," said Safe. "I don't text any more. I'm too scared."