No Doubt has left no doubt: it is very sorry if anyone was offended by its music video for "Looking Hot."
The video has come under fire because it features Gwen Stefani in Native American attire, tied up, handcuffed, dancing around teepees, and fighting cowboys.
In response to the controversy, the group has pulled the video from YouTube and issued the following apology:
As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history.
Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness.
We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.
Think this was the proper move?