And... we have a winner!
With Kiara Belen, Laura James and the returning Leila Goldkuhl the trio of contestants remaining last night on the America's Next Top Model finale, the ladies were tasked with photo shoots for sponsors Nine West and Nylon.
They then strutted down a haunted house-themed runway.
Who was able - in Tyra's actual words - to "reclaim her immortal smize?"
"I've been dreaming of this for such a long time," James said upon earning the title and winning $130,000; a spread in Nylon; and a contract with two model agencies.
As the champion of the first-ever college cycle, Laura also be the face of the fragrance, Dream Come True.
Is she a deserving winner?