Today is Cyber Monday. Or as those under 35 who shop online all the time anyway call it, Monday.
The term Cyber Monday was coined in 2005 by a trade group that noticed online sales spiked the Monday following Thanksgiving, kicking off the holiday season.
Silly as the term seems in 2012, the trend is no joke.
It's estimated that this year's Cyber Monday will be the biggest online shopping day of the year, and in recorded retail history, for the third year in a row.
In the next month alone, many businesses can make up to 40 percent of their annual revenue.
How well retailers fare on Cyber Monday is also significant in that it offers insight into Americans' evolving habits during the holiday shopping season.
With the growth in high speed Internet access and the wide use of smartphones and tablets, people are more enabled to shop online now than ever before.
That also means that the shopping could be less dependent on the use of work computers, so it will be interesting to see if today falls short of expectations.
Even though Cyber Monday is expected to be the biggest shopping day, industry watchers say it's just be a matter of time before other days take that ranking.
"Of all the benchmark spending days, Thanksgiving itself is growing at the fastest rate, up 128 percent over the last five years," said Andrew Lipsman of comScore.
Still, according to research, Americans are expected to spend $1.5 billion, up 20 percent from last year, as retailers have ramped up Cyber Monday deals.
Amazon, which is started its Cyber Monday deals at midnight, is offering as much as 60 percent off a Panasonic VIERA 55-inch TV (usually $1,000).
Sears is offering $430 off a Maytag washer and dryer (now $399). And Kmart is offering 75 percent off all of its diamond earrings and $60 off a 12-in-1 multigame table.
These are just a few of the many awesome Cyber Monday 2012 deals you could be cashing in on right now instead of reading about them on THG! Go to town!